Analysis on Theme Park Using Experiential Marketing and Sponsorship Marketing : The case of Kidzania
نویسندگان
چکیده
منابع مشابه
Sponsorship-linked Marketing: Opening the Black Box
Sponsorship of sports, arts, and causes has become a mainstream marketing communications tool. A great deal of fieldwork has attempted to gauge the relative effectiveness of sponsorship in a marketing context, but these weakly controlled field studies contribute little to our understanding of how individuals process sponsorship-linked marketing communications. By considering possible underlying...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2012
ISSN: 1598-4877
DOI: 10.5392/jkca.2012.12.11.432